Web 2.0 - it's everywhere!

I've always been aware of Web 2.0; however, it's reach was really brought home when I saw an article in the local Business Journal entitled, "Best practices with social media's 'Big Four'" - Facebook, Linkedin, Twitter, and YouTube. This was followed by an article by a good friend of mine who owns a marketing business who has a Digital Media Strategist on staff with a focus on Web 2.0. Then the Sunday paper had an expose on Facebook and "defriending". Finally, another article on how social networking sites can assist with one's career. Obviously, this phenomena is firmly entrenched in our psyche.