I came across the following tag line for an article from the UK that demonstrates the emerging, if not already present, power of Web 2.0:
Domino's Pizza has attributed strong growth in online sales to its use of promotions on location-based mobile application Foursquare and social media after revealing a 29% surge in pre-tax profits to £17.5m.
Foursquare is the location-based social media site.
Was there ever a doubt?? You can access the full article at this link.
I find it interesting that Domino's Pizza chose to credit social media with this resurgence in profits. During the same time that sales were increasing (or surging, as the article put it), Domino's was in the middle of a marketing campaign in which they attempted to convince the whole world that their pizza was truly new and improved (remember the commercial where they find the last guy that hasn't tried the new pizza and call out to him on a billboard?).
ReplyDeleteI see this announcement from Domino's as a bit of a chicken and egg debate. If sales weren't truly attributed to the relationship with Foursquare before this article, perhaps they will be now, post-announcement.
Thanks for posting this. It is quite interesting.